漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: atomic-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/atomic-coating | 226 100% | ↓0% | 226 100% | ↓98.2% | 4 1.8% | ↓25% | 3 1.3% |
| direct | 47 100% | ↓6.4% | 44 93.6% | ↓88.6% | 5 10.6% | ↓40% | 3 6.4% |
| facebook/120248811827730391 | 11 100% | ↓0% | 11 100% | ↓81.8% | 2 18.2% | ↓100% | 0 0% |
6 100% | ↓16.7% | 5 83.3% | ↓80% | 1 16.7% | ↓0% | 1 16.7% | |
| youtube/sag_organic | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓100% | 0 0% |
| facebook/120243130496530009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% | |
| metaads/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| metaads/2606 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/aurora_coating | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| meta/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120243306120740009 的 session。