漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: atomic-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/atomic-coating | 525 100% | ↓0% | 525 100% | ↓97% | 16 3% | ↓43.8% | 9 1.7% |
| direct | 94 100% | ↓6.4% | 88 93.6% | ↓86.4% | 12 12.8% | ↓58.3% | 5 5.3% |
| facebook/120248811827730391 | 23 100% | ↓0% | 23 100% | ↓91.3% | 2 8.7% | ↓100% | 0 0% |
11 100% | ↓9.1% | 10 90.9% | ↓80% | 2 18.2% | ↓50% | 1 9.1% | |
| metaads/aurora_coating | 10 100% | ↓0% | 10 100% | ↓90% | 1 10% | ↓100% | 0 0% |
| metaads/0629_35 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
8 100% | ↓12.5% | 7 87.5% | ↓85.7% | 1 12.5% | ↓100% | 0 0% | |
| youtube/sag_organic | 7 100% | ↓0% | 7 100% | ↓71.4% | 2 28.6% | ↓100% | 0 0% |
| facebook/120243130496530009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 1 14.3% |
| metaads/2606 | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| metaads/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| meta/mid-carwash | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| meta/2603-meta | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/0629_36 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/雨季安心go滿額贈_260417 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook-SiteLink/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook-SiteLink/120244296437020009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 1 100% | ↓100% | 0 0% | – | 0 0% |