漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: atomic-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/atomic-coating | 327 100% | ↓0% | 327 100% | ↓97.9% | 7 2.1% | ↓57.1% | 3 0.9% |
| direct | 64 100% | ↓4.7% | 61 95.3% | ↓90.2% | 6 9.4% | ↓50% | 3 4.7% |
| facebook/120248811827730391 | 15 100% | ↓0% | 15 100% | ↓86.7% | 2 13.3% | ↓100% | 0 0% |
8 100% | ↓12.5% | 7 87.5% | ↓71.4% | 2 25% | ↓50% | 1 12.5% | |
| metaads/aurora_coating | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| youtube/sag_organic | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓100% | 0 0% |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% | |
| metaads/glasscoatingb1g1 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| metaads/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| metaads/2606 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120244296437020009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/0629_36 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_36 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 58 100% | ↓96.6% | 2 3.4% | ↓100% | 0 0% |
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-cyrstal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-鍍晶海綿 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子封體鍍膜 | 1 100% | ↓100% | 0 0% | – | 0 0% |