漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 620 100% | ↓0% | 620 100% | ↓99.7% | 2 0.3% | ↓100% | 0 0% |
| direct | 154 100% | ↓7.1% | 143 92.9% | ↓90.9% | 13 8.4% | ↓76.9% | 3 1.9% |
| metaads/aurora-coating-b1g10 | 58 100% | ↓0% | 58 100% | ↓100% | 0 0% | – | 1 1.7% |
| youtube/sag_organic | 25 100% | ↓0% | 25 100% | ↓96% | 1 4% | ↓100% | 0 0% |
25 100% | ↓12% | 22 88% | ↓81.8% | 4 16% | ↓100% | 0 0% | |
24 100% | ↓20.8% | 19 79.2% | ↓89.5% | 2 8.3% | ↓0% | 2 8.3% | |
| facebook/120248811827730391 | 18 100% | ↓0% | 18 100% | ↓94.4% | 1 5.6% | ↓0% | 1 5.6% |
| metaads/0629_35 | 16 100% | ↓0% | 16 100% | ↓75% | 4 25% | ↓75% | 1 6.3% |
| metaads/atomic-coating | 11 100% | ↓0% | 11 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 11 100% | ↓27.3% | 8 72.7% | ↓50% | 4 36.4% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 10 100% | ↓20% | 8 80% | ↓62.5% | 3 30% | ↓66.7% | 1 10% |
| tiktok/618極光銷售 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓100% | 0 0% |
| google/sag_organic | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H888 | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% | – | 1 20% |
| metaads/guo-littlecase-aurora | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| facebook/120243306120740009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-cold1 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coatin | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| shareable_link_linktree/G9G11-G8888 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| shareable_link/product | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/auroracoating-dontpush | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating3 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244231584040009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: iron-particle-cleaner-2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-plastic-hard-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |