漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 415 100% | ↓0% | 415 100% | ↓99.8% | 1 0.2% | ↓100% | 0 0% |
| direct | 113 100% | ↓7.1% | 105 92.9% | ↓90.5% | 10 8.8% | ↓70% | 3 2.7% |
| metaads/aurora-coating-b1g10 | 50 100% | ↓0% | 50 100% | ↓100% | 0 0% | – | 1 2% |
| youtube/sag_organic | 24 100% | ↓0% | 24 100% | ↓95.8% | 1 4.2% | ↓100% | 0 0% |
17 100% | ↓11.8% | 15 88.2% | ↓93.3% | 1 5.9% | ↓100% | 0 0% | |
16 100% | ↓18.8% | 13 81.3% | ↓92.3% | 1 6.3% | ↓0% | 1 6.3% | |
| metaads/0629_35 | 12 100% | ↓0% | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% |
| metaads/atomic-coating | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 9 100% | ↓22.2% | 7 77.8% | ↓57.1% | 3 33.3% | ↓100% | 0 0% |
| facebook/120248811827730391 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 7 100% | ↓14.3% | 6 85.7% | ↓50% | 3 42.9% | ↓66.7% | 1 14.3% |
| tiktok/618極光銷售 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| metaads/guo-littlecase-aurora | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| metaads/aurora-coating-cold1 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/auroracoating-dontpush | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/aurora-coatin | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244296437020009 的 session。