漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 189 100% | ↓0% | 189 100% | ↓99.5% | 1 0.5% | ↓100% | 0 0% |
| direct | 60 100% | ↓8.3% | 55 91.7% | ↓90.9% | 5 8.3% | ↓80% | 1 1.7% |
| youtube/sag_organic | 22 100% | ↓0% | 22 100% | ↓95.5% | 1 4.5% | ↓100% | 0 0% |
| metaads/aurora-coating-b1g10 | 21 100% | ↓0% | 21 100% | ↓100% | 0 0% | – | 0 0% |
12 100% | ↓16.7% | 10 83.3% | ↓90% | 1 8.3% | ↓0% | 1 8.3% | |
8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% | |
| metaads/2606 | 4 100% | ↓25% | 3 75% | ↓33.3% | 2 50% | ↓100% | 0 0% |
| google/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618極光銷售 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/guo-littlecase-aurora | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120243306120740009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/auroracoating-dontpush | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-cold1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-atomic-colored-glaze | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| line/洗車美容豪華12件組_0520 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = line/洗車美容豪華12件組_0520 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: acg12sets | 1 100% | ↓100% | 0 0% | – | 0 0% |