漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 475 100% | ↓0% | 475 100% | ↓99.8% | 1 0.2% | ↓100% | 0 0% |
| direct | 125 100% | ↓8% | 115 92% | ↓91.3% | 10 8% | ↓70% | 3 2.4% |
| metaads/aurora-coating-b1g10 | 52 100% | ↓0% | 52 100% | ↓100% | 0 0% | – | 1 1.9% |
| youtube/sag_organic | 24 100% | ↓0% | 24 100% | ↓95.8% | 1 4.2% | ↓100% | 0 0% |
20 100% | ↓10% | 18 90% | ↓88.9% | 2 10% | ↓100% | 0 0% | |
17 100% | ↓17.6% | 14 82.4% | ↓85.7% | 2 11.8% | ↓0% | 2 11.8% | |
| metaads/0629_35 | 12 100% | ↓0% | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% |
| facebook/120248811827730391 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
| metaads/atomic-coating | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 10 100% | ↓20% | 8 80% | ↓50% | 4 40% | ↓100% | 0 0% |
| tiktok/618極光銷售 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 7 100% | ↓14.3% | 6 85.7% | ↓50% | 3 42.9% | ↓66.7% | 1 14.3% |
| shareable_link_linktree/coating-2026618-g8888 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| metaads/guo-littlecase-aurora | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| metaads/aurora-coating-cold1 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/auroracoating-dontpush | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/aurora-coatin | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = meta/mid-carwash 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wiper-fluid | 2466 100% | ↓99.7% | 7 0.3% | ↓71.4% | 2 0.1% |
| 商品: apgo-plastic-protectant | 115 100% | ↓98.3% | 2 1.7% | ↓0% | 2 1.7% |
| 商品: extreme-iron-remover | 69 100% | ↓98.6% | 1 1.4% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 10 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| 商品: apgo-g11-plus | 4 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: glass-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wheel-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 24v測速器電源線 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 新包裝-apgo玻璃雨刷小幫手補充包 | 1 100% | ↓100% | 0 0% | – | 0 0% |