漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 241 100% | ↓0% | 241 100% | ↓99.6% | 1 0.4% | ↓100% | 0 0% |
| direct | 71 100% | ↓7% | 66 93% | ↓90.9% | 6 8.5% | ↓66.7% | 2 2.8% |
| metaads/aurora-coating-b1g10 | 24 100% | ↓0% | 24 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 23 100% | ↓0% | 23 100% | ↓95.7% | 1 4.3% | ↓100% | 0 0% |
13 100% | ↓15.4% | 11 84.6% | ↓90.9% | 1 7.7% | ↓0% | 1 7.7% | |
9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% | |
| metaads/atomic-coating | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 4 100% | ↓25% | 3 75% | ↓33.3% | 2 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 4 100% | ↓25% | 3 75% | ↓33.3% | 2 50% | ↓100% | 0 0% |
| google/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618極光銷售 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/guo-littlecase-aurora | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/auroracoating-dontpush | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/aurora-coating-cold1 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/aurora-coatin | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-atomic-colored-glaze | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_35 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 230 100% | ↓94.8% | 12 5.2% | ↓100% | 0 0% |
| 商品: aurora-coating | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-enamel-crystal-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-細節刷成雙組合 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-噴霧瓶 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo加厚洗車巾 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 原子封體鍍膜 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |