漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 625 100% | ↓0% | 625 100% | ↓99.7% | 2 0.3% | ↓100% | 0 0% |
| direct | 160 100% | ↓6.9% | 149 93.1% | ↓89.9% | 15 9.4% | ↓80% | 3 1.9% |
| metaads/aurora-coating-b1g10 | 59 100% | ↓0% | 59 100% | ↓100% | 0 0% | – | 1 1.7% |
| youtube/sag_organic | 26 100% | ↓0% | 26 100% | ↓96.2% | 1 3.8% | ↓100% | 0 0% |
26 100% | ↓23.1% | 20 76.9% | ↓90% | 2 7.7% | ↓0% | 2 7.7% | |
25 100% | ↓12% | 22 88% | ↓81.8% | 4 16% | ↓100% | 0 0% | |
| facebook/120248811827730391 | 19 100% | ↓0% | 19 100% | ↓94.7% | 1 5.3% | ↓0% | 1 5.3% |
| metaads/0629_35 | 18 100% | ↓0% | 18 100% | ↓77.8% | 4 22.2% | ↓75% | 1 5.6% |
| metaads/2606 | 12 100% | ↓25% | 9 75% | ↓55.6% | 4 33.3% | ↓100% | 0 0% |
| metaads/atomic-coating | 11 100% | ↓0% | 11 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 10 100% | ↓20% | 8 80% | ↓62.5% | 3 30% | ↓66.7% | 1 10% |
| tiktok/618極光銷售 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓100% | 0 0% |
| google/sag_organic | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H888 | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% | – | 1 20% |
| metaads/guo-littlecase-aurora | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| facebook/120243306120740009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/aurora-coating-cold1 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coatin | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| shareable_link_linktree/G9G11-G8888 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| shareable_link/product | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| shareable_link/f9c421 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/auroracoating-dontpush | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/f9c421 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 10 100% | ↓90% | 1 10% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 6 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: glass-coating | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| 商品: apgo-wheel-cleaner | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-superwash | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g9-plus | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: ti-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: iron-particle-cleaner-2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgorose | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-wash-mitt | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-鍍晶海綿 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-四吋打蠟海綿 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo加厚毛巾60x160 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子鍍膜補充包 | 1 100% | ↓100% | 0 0% | – | 0 0% |