漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: extreme-iron-remover 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/extreme-iron-remover | 297 100% | ↓0% | 297 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 88 100% | ↓5.7% | 83 94.3% | ↓80.7% | 16 18.2% | ↓62.5% | 6 6.8% |
| facebook/120248811827730391 | 84 100% | ↓0% | 84 100% | ↓92.9% | 6 7.1% | ↓83.3% | 1 1.2% |
| meta/mid-carwash | 70 100% | ↓0% | 70 100% | ↓98.6% | 1 1.4% | ↓100% | 0 0% |
| facebook/mid-carwash | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% |
11 100% | ↓0% | 11 100% | ↓81.8% | 2 18.2% | ↓50% | 1 9.1% | |
| metaads/0629_35 | 10 100% | ↓0% | 10 100% | ↓80% | 2 20% | ↓100% | 0 0% |
10 100% | ↓10% | 9 90% | ↓55.6% | 4 40% | ↓25% | 3 30% | |
| metaads/apgo-superwash-618 | 9 100% | ↓0% | 9 100% | ↓77.8% | 2 22.2% | ↓100% | 0 0% |
| facebook/120243306120740009 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 1 12.5% |
| facebook/120243212908450009 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| facebook/120243130496530009 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 6 100% | ↓33.3% | 4 66.7% | ↓75% | 1 16.7% | ↓100% | 0 0% |
| metaads/2606meta | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| shareable_link_linktree/coating-2026618-g8888 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% | ↓100% | 0 0% |
| facebook/120248799401500391 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link_linktree/G9G11-G8888 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | ↓0% | 1 50% |
| metaads/glasscoatingb1g1 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618極光銷售 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/mid-carwash 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: extreme-iron-remover | 14 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |