漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: g9-plus 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 70 100% | ↓2.9% | 68 97.1% | ↓91.2% | 6 8.6% | ↓50% | 3 4.3% |
| metaads/2606meta | 46 100% | ↓0% | 46 100% | ↓82.6% | 8 17.4% | ↓50% | 4 8.7% |
42 100% | ↓4.8% | 40 95.2% | ↓97.5% | 1 2.4% | ↓100% | 0 0% | |
| facebook/120248811827730391 | 28 100% | ↓0% | 28 100% | ↓96.4% | 1 3.6% | ↓100% | 0 0% |
| facebook/120243130496530009 | 28 100% | ↓0% | 28 100% | ↓92.9% | 2 7.1% | ↓100% | 0 0% |
| meta/2603-meta | 20 100% | ↓0% | 20 100% | ↓95% | 1 5% | ↓100% | 0 0% |
| facebook/120243306120740009 | 17 100% | ↓0% | 17 100% | ↓94.1% | 1 5.9% | ↓100% | 0 0% |
| facebook/120243212908450009 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-H888 | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓-100% | 2 15.4% |
11 100% | ↓9.1% | 10 90.9% | ↓90% | 1 9.1% | ↓100% | 0 0% | |
| metaads/2606 | 10 100% | ↓60% | 4 40% | ↓75% | 1 10% | ↓100% | 0 0% |
| facebook/120244102626120009 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| copyToPasteBoard | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_36 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/0629_35 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/2603-meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |