漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: g9-plus 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 39 100% | ↓2.6% | 38 97.4% | ↓92.1% | 3 7.7% | ↓0% | 3 7.7% |
25 100% | ↓0% | 25 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/2606meta | 23 100% | ↓0% | 23 100% | ↓87% | 3 13% | ↓66.7% | 1 4.3% |
| facebook/120243306120740009 | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
| facebook/120243212908450009 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% |
| metaads/2606 | 7 100% | ↓71.4% | 2 28.6% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-H888 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| meta/2603-meta | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
5 100% | ↓20% | 4 80% | ↓75% | 1 20% | ↓100% | 0 0% | |
| facebook/120244296437020009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_36 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| copyToPasteBoard | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = meta/2603-meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-g11-plus | 672 100% | ↓99.9% | 1 0.1% | ↓0% | 1 0.1% |
| 商品: g9-plus | 5 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 24v測速器電源線 | 1 100% | ↓100% | 0 0% | – | 0 0% |