漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 593 100% | ↓0.2% | 592 99.8% | ↓94.3% | 34 5.7% | ↓44.1% | 19 3.2% |
| metaads/glasscoatingb1g1 | 368 100% | ↓0% | 368 100% | ↓89.7% | 38 10.3% | ↓52.6% | 18 4.9% |
| direct | 153 100% | ↓8.5% | 140 91.5% | ↓87.9% | 17 11.1% | ↓41.2% | 10 6.5% |
| facebook/120248811827730391 | 48 100% | ↓0% | 48 100% | ↓87.5% | 6 12.5% | ↓66.7% | 2 4.2% |
| shareable_link_linktree/glass-coating-H888 | 20 100% | ↓0% | 20 100% | ↓95% | 1 5% | ↓-100% | 2 10% |
| facebook/120243306120740009 | 16 100% | ↓0% | 16 100% | ↓87.5% | 2 12.5% | ↓100% | 0 0% |
| metaads/2606meta | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓-100% | 2 14.3% |
| facebook/glasscoating/loveb1g2f | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
13 100% | ↓0% | 13 100% | ↓76.9% | 3 23.1% | ↓66.7% | 1 7.7% | |
12 100% | ↓8.3% | 11 91.7% | ↓72.7% | 3 25% | ↓33.3% | 2 16.7% | |
| shareable_link_linktree/glass-coating-G8888 | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓-100% | 2 22.2% |
| metaads/apgo-superwash-618 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| facebook/120243212908450009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 1 14.3% |
| facebook/120244102626120009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 1 33.3% |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| google/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/kuoglasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244296437020009 的 session。