漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 516 100% | ↓0.2% | 515 99.8% | ↓95.7% | 22 4.3% | ↓22.7% | 17 3.3% |
| metaads/glasscoatingb1g1 | 164 100% | ↓0% | 164 100% | ↓92.7% | 12 7.3% | ↓33.3% | 8 4.9% |
| direct | 107 100% | ↓8.4% | 98 91.6% | ↓86.7% | 13 12.1% | ↓30.8% | 9 8.4% |
| facebook/120248811827730391 | 36 100% | ↓0% | 36 100% | ↓91.7% | 3 8.3% | ↓66.7% | 1 2.8% |
| facebook/120243306120740009 | 15 100% | ↓0% | 15 100% | ↓86.7% | 2 13.3% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 1 7.7% |
| facebook/glasscoating/loveb1g2f | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
11 100% | ↓9.1% | 10 90.9% | ↓80% | 2 18.2% | ↓50% | 1 9.1% | |
| metaads/2606meta | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓0% | 1 11.1% |
9 100% | ↓0% | 9 100% | ↓66.7% | 3 33.3% | ↓66.7% | 1 11.1% | |
| shareable_link_linktree/glass-coating-G8888 | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓0% | 1 14.3% |
| metaads/apgo-superwash-618 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 1 16.7% |
| shareable_link_linktree/coating-2026618-g8888 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/kuoglasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/618ready | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/glasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248799401500391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: extreme-iron-remover | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: water-spot-remover-2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: nycarwash55 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-headlight-restorer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-whitener | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo水漬去除劑500ml贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 防刮傷預洗清潔劑2l | 1 100% | ↓100% | 0 0% | – | 0 0% |