漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoatingb1g1 | 905 100% | ↓0% | 905 100% | ↓88% | 109 12% | ↓58.7% | 45 5% |
| metaads/glasscoating/loveb1g2f | 693 100% | ↓0.1% | 692 99.9% | ↓94.1% | 41 5.9% | ↓46.3% | 22 3.2% |
| direct | 263 100% | ↓11% | 234 89% | ↓86.8% | 31 11.8% | ↓54.8% | 14 5.3% |
| facebook/120248811827730391 | 112 100% | ↓0% | 112 100% | ↓88.4% | 13 11.6% | ↓53.8% | 6 5.4% |
| shareable_link_linktree/glass-coating-H888 | 64 100% | ↓0% | 64 100% | ↓92.2% | 5 7.8% | ↓20% | 4 6.3% |
| metaads/0629_35 | 40 100% | ↓2.5% | 39 97.5% | ↓89.7% | 4 10% | ↓50% | 2 5% |
27 100% | ↓3.7% | 26 96.3% | ↓69.2% | 8 29.6% | ↓50% | 4 14.8% | |
27 100% | ↓7.4% | 25 92.6% | ↓76% | 6 22.2% | ↓33.3% | 4 14.8% | |
| metaads/2606meta | 26 100% | ↓0% | 26 100% | ↓88.5% | 3 11.5% | ↓33.3% | 2 7.7% |
| facebook/120243306120740009 | 22 100% | ↓0% | 22 100% | ↓86.4% | 3 13.6% | ↓100% | 0 0% |
| facebook/glasscoating/loveb1g2f | 20 100% | ↓0% | 20 100% | ↓85% | 3 15% | ↓66.7% | 1 5% |
| metaads/2606 | 13 100% | ↓61.5% | 5 38.5% | ↓80% | 1 7.7% | ↓-200% | 3 23.1% |
| shareable_link_linktree/glass-coating-G8888 | 12 100% | ↓0% | 12 100% | ↓91.7% | 1 8.3% | ↓-300% | 4 33.3% |
| metaads/apgo-superwash-618 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
| facebook/120244102626120009 | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 10 100% | ↓0% | 10 100% | ↓90% | 1 10% | ↓0% | 1 10% |
| google/sag_organic | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% | – | 1 16.7% |
| metaads/0629_36 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% | – | 2 50% |
| facebook/120244296437020009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243130496530009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 1 33.3% |
| shareable_link/f9c421 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% | ↓100% | 0 0% |
| metaads/kuoglasscoatingb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-磁土潤滑劑 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-噴霧瓶 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 1 100% | ↓100% | 0 0% | – | 0 0% |