漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 536 100% | ↓0.2% | 535 99.8% | ↓95.3% | 25 4.7% | ↓28% | 18 3.4% |
| metaads/glasscoatingb1g1 | 178 100% | ↓0% | 178 100% | ↓93.3% | 12 6.7% | ↓33.3% | 8 4.5% |
| direct | 116 100% | ↓8.6% | 106 91.4% | ↓87.7% | 13 11.2% | ↓30.8% | 9 7.8% |
| facebook/120248811827730391 | 39 100% | ↓0% | 39 100% | ↓89.7% | 4 10.3% | ↓75% | 1 2.6% |
| facebook/120243306120740009 | 16 100% | ↓0% | 16 100% | ↓87.5% | 2 12.5% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 1 7.7% |
| facebook/glasscoating/loveb1g2f | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
12 100% | ↓0% | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% | |
11 100% | ↓9.1% | 10 90.9% | ↓80% | 2 18.2% | ↓50% | 1 9.1% | |
| metaads/2606meta | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓0% | 1 11.1% |
| shareable_link_linktree/glass-coating-G8888 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓0% | 1 12.5% |
| metaads/apgo-superwash-618 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 1 14.3% |
| shareable_link_linktree/coating-2026618-g8888 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/kuoglasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/618ready | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/glasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = meta/mid-carwash 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wiper-fluid | 1445 100% | ↓99.7% | 4 0.3% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 10 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-plastic-protectant | 7 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |