漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 590 100% | ↓0.2% | 589 99.8% | ↓94.2% | 34 5.8% | ↓44.1% | 19 3.2% |
| metaads/glasscoatingb1g1 | 358 100% | ↓0% | 358 100% | ↓90.5% | 34 9.5% | ↓50% | 17 4.7% |
| direct | 153 100% | ↓8.5% | 140 91.5% | ↓87.9% | 17 11.1% | ↓41.2% | 10 6.5% |
| facebook/120248811827730391 | 47 100% | ↓0% | 47 100% | ↓87.2% | 6 12.8% | ↓66.7% | 2 4.3% |
| shareable_link_linktree/glass-coating-H888 | 20 100% | ↓0% | 20 100% | ↓95% | 1 5% | ↓-100% | 2 10% |
| facebook/120243306120740009 | 16 100% | ↓0% | 16 100% | ↓87.5% | 2 12.5% | ↓100% | 0 0% |
| metaads/2606meta | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓-100% | 2 14.3% |
| facebook/glasscoating/loveb1g2f | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
13 100% | ↓0% | 13 100% | ↓76.9% | 3 23.1% | ↓66.7% | 1 7.7% | |
12 100% | ↓8.3% | 11 91.7% | ↓72.7% | 3 25% | ↓33.3% | 2 16.7% | |
| shareable_link_linktree/glass-coating-G8888 | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓-100% | 2 22.2% |
| metaads/apgo-superwash-618 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| facebook/120243212908450009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 1 14.3% |
| facebook/120244102626120009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 1 33.3% |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| google/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/kuoglasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/atomic-coating 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: atomic-coating | 301 100% | ↓97.7% | 7 2.3% | ↓57.1% | 3 1% |
| 商品: aurora-coating | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: apgo-磁土潤滑劑 | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-prefect-glass-restorer | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-enamel-crystal-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-atomic-colored-glaze | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: 原子封體鍍膜 | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: water-stain-removeer | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-cyrstal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 新包裝-apgo鍍膜專用洗車精補充包 | 1 100% | ↓100% | 0 0% | – | 0 0% |