漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 473 100% | ↓0% | 473 100% | ↓95.3% | 22 4.7% | ↓22.7% | 17 3.6% |
| metaads/glasscoatingb1g1 | 158 100% | ↓0% | 158 100% | ↓92.4% | 12 7.6% | ↓33.3% | 8 5.1% |
| direct | 102 100% | ↓8.8% | 93 91.2% | ↓87.1% | 12 11.8% | ↓33.3% | 8 7.8% |
| facebook/120248811827730391 | 30 100% | ↓0% | 30 100% | ↓93.3% | 2 6.7% | ↓50% | 1 3.3% |
| shareable_link_linktree/glass-coating-H888 | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 1 8.3% |
11 100% | ↓9.1% | 10 90.9% | ↓80% | 2 18.2% | ↓50% | 1 9.1% | |
| facebook/glasscoating/loveb1g2f | 11 100% | ↓0% | 11 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
| metaads/2606meta | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓0% | 1 12.5% |
| metaads/apgo-superwash-618 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
7 100% | ↓0% | 7 100% | ↓57.1% | 3 42.9% | ↓66.7% | 1 14.3% | |
| shareable_link_linktree/glass-coating-G8888 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 1 16.7% |
| facebook/120243212908450009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 1 16.7% |
| shareable_link_linktree/coating-2026618-g8888 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/kuoglasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/618ready | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/glasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/18e1d8 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wheel-cleaner | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: apgo-fresh-interior-cleaner | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: 玻璃清潔劑2l | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-bug-tar-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-anti-scratch-prewash-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |