漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 637 100% | ↓0.2% | 636 99.8% | ↓94.5% | 35 5.5% | ↓42.9% | 20 3.1% |
| metaads/glasscoatingb1g1 | 629 100% | ↓0% | 629 100% | ↓87.1% | 81 12.9% | ↓63% | 30 4.8% |
| direct | 214 100% | ↓9.8% | 193 90.2% | ↓86.5% | 26 12.1% | ↓50% | 13 6.1% |
| facebook/120248811827730391 | 73 100% | ↓0% | 73 100% | ↓89% | 8 11% | ↓75% | 2 2.7% |
| shareable_link_linktree/glass-coating-H888 | 42 100% | ↓0% | 42 100% | ↓95.2% | 2 4.8% | ↓0% | 2 4.8% |
| metaads/2606meta | 21 100% | ↓0% | 21 100% | ↓85.7% | 3 14.3% | ↓33.3% | 2 9.5% |
| metaads/0629_35 | 20 100% | ↓5% | 19 95% | ↓89.5% | 2 10% | ↓50% | 1 5% |
| facebook/120243306120740009 | 19 100% | ↓0% | 19 100% | ↓89.5% | 2 10.5% | ↓100% | 0 0% |
| facebook/glasscoating/loveb1g2f | 18 100% | ↓0% | 18 100% | ↓88.9% | 2 11.1% | ↓50% | 1 5.6% |
17 100% | ↓11.8% | 15 88.2% | ↓66.7% | 5 29.4% | ↓80% | 1 5.9% | |
12 100% | ↓8.3% | 11 91.7% | ↓72.7% | 3 25% | ↓33.3% | 2 16.7% | |
| shareable_link_linktree/glass-coating-G8888 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓-300% | 4 36.4% |
| metaads/apgo-superwash-618 | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% |
| facebook/120244102626120009 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% | – | 1 12.5% |
| facebook/120243212908450009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 1 14.3% |
| google/sag_organic | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% | – | 2 50% |
| shareable_link/18e1d8 | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% | ↓100% | 0 0% |
| metaads/kuoglasscoatingb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = youtube/sag_organic 的 session。