漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: water-spot-remover-2l 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 5 100% | ↓0% | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| facebook/120248811827730391 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| facebook/120244296437020009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| chatgpt.com | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248811827730391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 100 100% | ↓81% | 19 19% | ↓57.9% | 8 8% |
| 商品: atomic-coating-value-package | 93 100% | ↓83.9% | 15 16.1% | ↓73.3% | 4 4.3% |
| 商品: apgo-g11-plus | 84 100% | ↓89.3% | 9 10.7% | ↓33.3% | 6 7.1% |
| 商品: extreme-iron-remover | 78 100% | ↓91% | 7 9% | ↓71.4% | 2 2.6% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 75 100% | ↓82.7% | 13 17.3% | ↓69.2% | 4 5.3% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 57 100% | ↓80.7% | 11 19.3% | ↓54.5% | 5 8.8% |
| 商品: apgo-prefect-glass-restorer | 49 100% | ↓69.4% | 15 30.6% | ↓80% | 3 6.1% |
| 商品: apgo-car-whitener | 45 100% | ↓80% | 9 20% | ↓88.9% | 1 2.2% |
| 商品: ti-coating | 43 100% | ↓95.3% | 2 4.7% | ↓100% | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 39 100% | ↓82.1% | 7 17.9% | ↓71.4% | 2 5.1% |
| 商品: apgo-natural-interior-protectant | 38 100% | ↓89.5% | 4 10.5% | ↓100% | 0 0% |
| 商品: apgo-superwash | 37 100% | ↓73% | 10 27% | ↓30% | 7 18.9% |
| 商品: 🚗-鍍膜前置清潔套組 | 36 100% | ↓86.1% | 5 13.9% | ↓60% | 2 5.6% |
| 商品: apgo-wiper-fluid | 32 100% | ↓65.6% | 11 34.4% | ↓81.8% | 2 6.3% |
| 商品: apgocotton | 31 100% | ↓83.9% | 5 16.1% | ↓20% | 4 12.9% |
| 商品: iron-particle-cleaner-2l | 30 100% | ↓86.7% | 4 13.3% | ↓50% | 2 6.7% |
| 商品: apgo-pressure-foam-sprayer | 29 100% | ↓96.6% | 1 3.4% | ↓100% | 0 0% |
| 商品: atomic-coating | 26 100% | ↓80.8% | 5 19.2% | ↓100% | 0 0% |
| 商品: g9-plus | 25 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-headlight-restorer | 25 100% | ↓84% | 4 16% | ↓100% | 0 0% |
| 商品: apgo-enamel-crystal-coating | 25 100% | ↓92% | 2 8% | ↓50% | 1 4% |
| 商品: apgo-swirl-remover | 23 100% | ↓91.3% | 2 8.7% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 19 100% | ↓78.9% | 4 21.1% | ↓75% | 1 5.3% |
| 商品: 500ml專用噴頭 | 17 100% | ↓94.1% | 1 5.9% | ↓100% | 0 0% |
| 商品: apgowhitetea | 16 100% | ↓93.8% | 1 6.3% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 15 100% | ↓46.7% | 8 53.3% | ↓75% | 2 13.3% |
| 商品: aurora-coating | 14 100% | ↓85.7% | 2 14.3% | ↓50% | 1 7.1% |
| 商品: atomic-cyrstal-coating | 13 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 13 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-shampoo | 12 100% | ↓83.3% | 2 16.7% | ↓100% | 0 0% |