漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: water-stain-removeer 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 27 100% | ↓7.4% | 25 92.6% | ↓76% | 6 22.2% | ↓83.3% | 1 3.7% |
| facebook/120248811827730391 | 19 100% | ↓0% | 19 100% | ↓84.2% | 3 15.8% | ↓66.7% | 1 5.3% |
11 100% | ↓0% | 11 100% | ↓72.7% | 3 27.3% | ↓100% | 0 0% | |
| meta/mid-carwash | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 1 25% |
4 100% | ↓0% | 4 100% | ↓50% | 2 50% | ↓0% | 2 50% | |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/2606 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| meta/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/mid-carwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| chatgpt.com | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 18 100% | ↓88.9% | 2 11.1% | ↓50% | 1 5.6% |
| 商品: water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wheel-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 🚗-鍍膜前置清潔套組 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: ✨職人級防護組✨ | 1 100% | ↓100% | 0 0% | – | 0 0% |