漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 6013 100% | ↓49.3% | 3051 50.7% | ↓88.5% | 350 5.8% | ↓54.3% | 160 2.7% |
| metaads/0629_35 | 5180 100% | ↓0.7% | 5143 99.3% | ↓94.9% | 261 5% | ↓77.8% | 58 1.1% |
| metaads/apgo-superwash-618 | 4113 100% | ↓1.2% | 4065 98.8% | ↓94.5% | 225 5.5% | ↓28.4% | 161 3.9% |
| meta/mid-carwash | 3067 100% | ↓0.1% | 3063 99.9% | ↓99.6% | 11 0.4% | ↓54.5% | 5 0.2% |
| metaads/2606meta | 2292 100% | ↓0.8% | 2274 99.2% | ↓96.4% | 82 3.6% | ↓31.7% | 56 2.4% |
| meta/2603-meta | 1388 100% | ↓0.2% | 1385 99.8% | ↓99.6% | 6 0.4% | ↓33.3% | 4 0.3% |
| facebook/120248811827730391 | 1171 100% | ↓0.8% | 1162 99.2% | ↓93.5% | 75 6.4% | ↓70.7% | 22 1.9% |
| metaads/glasscoatingb1g1 | 971 100% | ↓2% | 952 98% | ↓87.2% | 122 12.6% | ↓53.3% | 57 5.9% |
| metaads/2606 | 818 100% | ↓85.6% | 118 14.4% | ↓52.5% | 56 6.8% | ↓78.6% | 12 1.5% |
| metaads/glasscoating/loveb1g2f | 714 100% | ↓1.4% | 704 98.6% | ↓93.9% | 43 6% | ↓41.9% | 25 3.5% |
| metaads/aurora_coating | 644 100% | ↓0% | 644 100% | ↓99.7% | 2 0.3% | ↓100% | 0 0% |
| metaads/atomic-coating | 636 100% | ↓0.3% | 634 99.7% | ↓97.3% | 17 2.7% | ↓35.3% | 11 1.7% |
530 100% | ↓36.8% | 335 63.2% | ↓91.6% | 28 5.3% | ↓57.1% | 12 2.3% | |
465 100% | ↓52.9% | 219 47.1% | ↓80.4% | 43 9.2% | ↓53.5% | 20 4.3% | |
| metaads/0629_36 | 421 100% | ↓0.5% | 419 99.5% | ↓95% | 21 5% | ↓76.2% | 5 1.2% |
| metaads/extreme-iron-remover | 297 100% | ↓0% | 297 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 241 100% | ↓1.7% | 237 98.3% | ↓98.7% | 3 1.2% | ↓33.3% | 2 0.8% |
| facebook/120243306120740009 | 184 100% | ↓1.1% | 182 98.9% | ↓95.6% | 8 4.3% | ↓62.5% | 3 1.6% |
| facebook/120244296437020009 | 178 100% | ↓0% | 178 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 153 100% | ↓0% | 153 100% | ↓97.4% | 4 2.6% | ↓75% | 1 0.7% |
| youtube/sag_organic | 122 100% | ↓0% | 122 100% | ↓95.9% | 5 4.1% | ↓80% | 1 0.8% |
| facebook/120244102626120009 | 107 100% | ↓0% | 107 100% | ↓96.3% | 4 3.7% | ↓0% | 4 3.7% |
| shareable_link/f9c421 | 78 100% | ↓76.9% | 18 23.1% | ↓77.8% | 4 5.1% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 67 100% | ↓1.5% | 66 98.5% | ↓92.4% | 5 7.5% | ↓20% | 4 6% |
| google/sag_organic | 66 100% | ↓1.5% | 65 98.5% | ↓90.8% | 6 9.1% | ↓50% | 3 4.5% |
| metaads/aurora-coating-b1g10 | 60 100% | ↓0% | 60 100% | ↓100% | 0 0% | – | 1 1.7% |
| metaads/car-wash-55 | 58 100% | ↓46.6% | 31 53.4% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 56 100% | ↓0% | 56 100% | ↓100% | 0 0% | – | 1 1.8% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 50 100% | ↓2% | 49 98% | ↓95.9% | 2 4% | ↓50% | 1 2% |
| shareable_link/18e1d8 | 45 100% | ↓73.3% | 12 26.7% | ↓66.7% | 4 8.9% | ↓50% | 2 4.4% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/0629_35 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 26 100% | ↓84.6% | 4 15.4% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glaze_coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g9-plus | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-fresh-interior-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-enamel-crystal-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 原子微晶鍍膜-2 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 原子封體鍍膜 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |