漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 5776 100% | ↓50.1% | 2883 49.9% | ↓88.3% | 337 5.8% | ↓54.6% | 153 2.6% |
| metaads/0629_35 | 5071 100% | ↓0.7% | 5035 99.3% | ↓95% | 254 5% | ↓78.3% | 55 1.1% |
| metaads/apgo-superwash-618 | 4035 100% | ↓1.2% | 3987 98.8% | ↓94.5% | 221 5.5% | ↓28.5% | 158 3.9% |
| meta/mid-carwash | 3027 100% | ↓0.1% | 3023 99.9% | ↓99.6% | 11 0.4% | ↓54.5% | 5 0.2% |
| metaads/2606meta | 2242 100% | ↓0.8% | 2225 99.2% | ↓96.3% | 82 3.7% | ↓32.9% | 55 2.5% |
| meta/2603-meta | 1360 100% | ↓0.2% | 1357 99.8% | ↓99.6% | 6 0.4% | ↓33.3% | 4 0.3% |
| facebook/120248811827730391 | 1147 100% | ↓0.8% | 1138 99.2% | ↓93.5% | 74 6.5% | ↓71.6% | 21 1.8% |
| metaads/glasscoatingb1g1 | 922 100% | ↓2% | 904 98% | ↓87.2% | 116 12.6% | ↓55.2% | 52 5.6% |
| metaads/2606 | 804 100% | ↓85.3% | 118 14.7% | ↓54.2% | 54 6.7% | ↓77.8% | 12 1.5% |
| metaads/glasscoating/loveb1g2f | 709 100% | ↓1.4% | 699 98.6% | ↓93.8% | 43 6.1% | ↓41.9% | 25 3.5% |
| metaads/aurora_coating | 624 100% | ↓0% | 624 100% | ↓99.7% | 2 0.3% | ↓100% | 0 0% |
| metaads/atomic-coating | 618 100% | ↓0.3% | 616 99.7% | ↓97.4% | 16 2.6% | ↓31.3% | 11 1.8% |
526 100% | ↓36.7% | 333 63.3% | ↓91.6% | 28 5.3% | ↓60.7% | 11 2.1% | |
461 100% | ↓53.4% | 215 46.6% | ↓80.5% | 42 9.1% | ↓52.4% | 20 4.3% | |
| metaads/0629_36 | 396 100% | ↓0.3% | 395 99.7% | ↓94.7% | 21 5.3% | ↓76.2% | 5 1.3% |
| metaads/extreme-iron-remover | 297 100% | ↓0% | 297 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 238 100% | ↓1.7% | 234 98.3% | ↓98.7% | 3 1.3% | ↓33.3% | 2 0.8% |
| facebook/120243306120740009 | 183 100% | ↓1.1% | 181 98.9% | ↓95.6% | 8 4.4% | ↓62.5% | 3 1.6% |
| facebook/120244296437020009 | 174 100% | ↓0% | 174 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 153 100% | ↓0% | 153 100% | ↓97.4% | 4 2.6% | ↓75% | 1 0.7% |
| youtube/sag_organic | 122 100% | ↓0% | 122 100% | ↓95.9% | 5 4.1% | ↓80% | 1 0.8% |
| facebook/120244102626120009 | 107 100% | ↓0% | 107 100% | ↓96.3% | 4 3.7% | ↓0% | 4 3.7% |
| shareable_link/f9c421 | 77 100% | ↓76.6% | 18 23.4% | ↓77.8% | 4 5.2% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 65 100% | ↓1.5% | 64 98.5% | ↓92.2% | 5 7.7% | ↓20% | 4 6.2% |
| google/sag_organic | 64 100% | ↓1.6% | 63 98.4% | ↓90.5% | 6 9.4% | ↓50% | 3 4.7% |
| metaads/aurora-coating-b1g10 | 59 100% | ↓0% | 59 100% | ↓100% | 0 0% | – | 1 1.7% |
| metaads/car-wash-55 | 57 100% | ↓45.6% | 31 54.4% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 55 100% | ↓0% | 55 100% | ↓100% | 0 0% | – | 1 1.8% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 48 100% | ↓2.1% | 47 97.9% | ↓95.7% | 2 4.2% | ↓50% | 1 2.1% |
| shareable_link/18e1d8 | 43 100% | ↓72.1% | 12 27.9% | ↓66.7% | 4 9.3% | ↓50% | 2 4.7% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-磁土潤滑劑 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-噴霧瓶 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 1 100% | ↓100% | 0 0% | – | 0 0% |