漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 4797 100% | ↓50.7% | 2364 49.3% | ↓88.2% | 279 5.8% | ↓52.3% | 133 2.8% |
| metaads/0629_35 | 3842 100% | ↓0.8% | 3812 99.2% | ↓94.8% | 200 5.2% | ↓83% | 34 0.9% |
| metaads/apgo-superwash-618 | 3646 100% | ↓1.2% | 3603 98.8% | ↓94.6% | 193 5.3% | ↓27.5% | 140 3.8% |
| meta/mid-carwash | 2770 100% | ↓0.1% | 2766 99.9% | ↓99.7% | 9 0.3% | ↓55.6% | 4 0.1% |
| metaads/2606meta | 1968 100% | ↓0.8% | 1952 99.2% | ↓96.1% | 77 3.9% | ↓33.8% | 51 2.6% |
| meta/2603-meta | 1187 100% | ↓0.3% | 1184 99.7% | ↓99.5% | 6 0.5% | ↓33.3% | 4 0.3% |
| facebook/120248811827730391 | 950 100% | ↓0.6% | 944 99.4% | ↓93.3% | 63 6.6% | ↓69.8% | 19 2% |
| metaads/glasscoatingb1g1 | 740 100% | ↓1.6% | 728 98.4% | ↓86.3% | 100 13.5% | ↓61% | 39 5.3% |
| metaads/2606 | 713 100% | ↓87% | 93 13% | ↓50.5% | 46 6.5% | ↓80.4% | 9 1.3% |
| metaads/glasscoating/loveb1g2f | 669 100% | ↓1.2% | 661 98.8% | ↓94.1% | 39 5.8% | ↓38.5% | 24 3.6% |
| metaads/atomic-coating | 543 100% | ↓0.2% | 542 99.8% | ↓97% | 16 2.9% | ↓37.5% | 10 1.8% |
| metaads/aurora_coating | 514 100% | ↓0% | 514 100% | ↓99.8% | 1 0.2% | ↓100% | 0 0% |
405 100% | ↓30.6% | 281 69.4% | ↓94% | 17 4.2% | ↓58.8% | 7 1.7% | |
371 100% | ↓54.4% | 169 45.6% | ↓82.2% | 30 8.1% | ↓53.3% | 14 3.8% | |
| metaads/0629_36 | 260 100% | ↓0% | 260 100% | ↓94.2% | 15 5.8% | ↓80% | 3 1.2% |
| facebook/120243130496530009 | 189 100% | ↓2.1% | 185 97.9% | ↓98.4% | 3 1.6% | ↓33.3% | 2 1.1% |
| facebook/120243306120740009 | 170 100% | ↓1.2% | 168 98.8% | ↓95.8% | 7 4.1% | ↓71.4% | 2 1.2% |
| metaads/extreme-iron-remover | 162 100% | ↓0% | 162 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 154 100% | ↓0% | 154 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 148 100% | ↓0% | 148 100% | ↓97.3% | 4 2.7% | ↓75% | 1 0.7% |
| youtube/sag_organic | 117 100% | ↓0% | 117 100% | ↓95.7% | 5 4.3% | ↓80% | 1 0.9% |
| facebook/120244102626120009 | 93 100% | ↓0% | 93 100% | ↓96.8% | 3 3.2% | ↓0% | 3 3.2% |
| google/sag_organic | 57 100% | ↓1.8% | 56 98.2% | ↓91.1% | 5 8.8% | ↓40% | 3 5.3% |
| meta/Mid-post-glasscleaner | 55 100% | ↓0% | 55 100% | ↓100% | 0 0% | – | 1 1.8% |
| metaads/car-wash-55 | 52 100% | ↓48.1% | 27 51.9% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 52 100% | ↓0% | 52 100% | ↓100% | 0 0% | – | 1 1.9% |
| shareable_link_linktree/glass-coating-H888 | 51 100% | ↓2% | 50 98% | ↓96% | 2 3.9% | ↓-50% | 3 5.9% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 39 100% | ↓0% | 39 100% | ↓94.9% | 2 5.1% | ↓100% | 0 0% |
| facebook/120248799401500391 | 39 100% | ↓2.6% | 38 97.4% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 33 100% | ↓81.8% | 6 18.2% | ↓83.3% | 1 3% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook-SiteLink/120244296437020009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 1 100% | ↓100% | 0 0% | – | 0 0% |