漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 2421 100% | ↓51.1% | 1184 48.9% | ↓88.9% | 132 5.5% | ↓50% | 66 2.7% |
| metaads/apgo-superwash-618 | 1932 100% | ↓1.4% | 1905 98.6% | ↓94.5% | 104 5.4% | ↓26.9% | 76 3.9% |
| meta/mid-carwash | 1701 100% | ↓0.1% | 1699 99.9% | ↓99.8% | 4 0.2% | ↓100% | 0 0% |
| metaads/2606meta | 1096 100% | ↓1% | 1085 99% | ↓95.9% | 44 4% | ↓43.2% | 25 2.3% |
| meta/2603-meta | 683 100% | ↓0.1% | 682 99.9% | ↓99.9% | 1 0.1% | ↓0% | 1 0.1% |
| metaads/glasscoating/loveb1g2f | 601 100% | ↓1.2% | 594 98.8% | ↓93.9% | 36 6% | ↓41.7% | 21 3.5% |
| facebook/120248811827730391 | 504 100% | ↓1% | 499 99% | ↓95.4% | 23 4.6% | ↓69.6% | 7 1.4% |
| metaads/0629_35 | 386 100% | ↓0.3% | 385 99.7% | ↓94.3% | 22 5.7% | ↓95.5% | 1 0.3% |
| metaads/2606 | 380 100% | ↓91.6% | 32 8.4% | ↓65.6% | 11 2.9% | ↓72.7% | 3 0.8% |
| metaads/glasscoatingb1g1 | 361 100% | ↓0.6% | 359 99.4% | ↓90.3% | 35 9.7% | ↓51.4% | 17 4.7% |
| metaads/atomic-coating | 305 100% | ↓0.3% | 304 99.7% | ↓98.4% | 5 1.6% | ↓20% | 4 1.3% |
| metaads/aurora_coating | 248 100% | ↓0% | 248 100% | ↓99.6% | 1 0.4% | ↓100% | 0 0% |
207 100% | ↓13% | 180 87% | ↓96.7% | 6 2.9% | ↓33.3% | 4 1.9% | |
190 100% | ↓57.4% | 81 42.6% | ↓85.2% | 12 6.3% | ↓50% | 6 3.2% | |
| facebook/120243306120740009 | 138 100% | ↓0.7% | 137 99.3% | ↓96.4% | 5 3.6% | ↓60% | 2 1.4% |
| facebook/120243212908450009 | 136 100% | ↓0% | 136 100% | ↓97.8% | 3 2.2% | ↓66.7% | 1 0.7% |
| facebook/120244296437020009 | 101 100% | ↓0% | 101 100% | ↓99% | 1 1% | ↓100% | 0 0% |
| facebook/120243130496530009 | 95 100% | ↓2.1% | 93 97.9% | ↓98.9% | 1 1.1% | ↓0% | 1 1.1% |
| youtube/sag_organic | 93 100% | ↓0% | 93 100% | ↓94.6% | 5 5.4% | ↓80% | 1 1.1% |
| metaads/0629_36 | 58 100% | ↓0% | 58 100% | ↓96.6% | 2 3.4% | ↓100% | 0 0% |
| facebook/120244102626120009 | 48 100% | ↓0% | 48 100% | ↓97.9% | 1 2.1% | ↓0% | 1 2.1% |
| google/sag_organic | 42 100% | ↓2.4% | 41 97.6% | ↓87.8% | 5 11.9% | ↓40% | 3 7.1% |
| metaads/car-wash-55 | 40 100% | ↓45% | 22 55% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 36 100% | ↓0% | 36 100% | ↓100% | 0 0% | – | 1 2.8% |
| shareable_link/18e1d8 | 27 100% | ↓70.4% | 8 29.6% | ↓75% | 2 7.4% | ↓0% | 2 7.4% |
| facebook/120248799401500391 | 27 100% | ↓3.7% | 26 96.3% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 25 100% | ↓0% | 25 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 24 100% | ↓0% | 24 100% | ↓91.7% | 2 8.3% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 21 100% | ↓4.8% | 20 95.2% | ↓95% | 1 4.8% | ↓-100% | 2 9.5% |
| metaads/aurora-coating12 | 17 100% | ↓41.2% | 10 58.8% | ↓90% | 1 5.9% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_36 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 58 100% | ↓96.6% | 2 3.4% | ↓100% | 0 0% |
| 商品: g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-cyrstal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-鍍晶海綿 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子封體鍍膜 | 1 100% | ↓100% | 0 0% | – | 0 0% |