漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 5009 100% | ↓50.5% | 2479 49.5% | ↓87.9% | 299 6% | ↓53.5% | 139 2.8% |
| metaads/0629_35 | 4124 100% | ↓0.8% | 4092 99.2% | ↓94.7% | 215 5.2% | ↓80.5% | 42 1% |
| metaads/apgo-superwash-618 | 3710 100% | ↓1.2% | 3665 98.8% | ↓94.5% | 202 5.4% | ↓27.7% | 146 3.9% |
| meta/mid-carwash | 2814 100% | ↓0.1% | 2810 99.9% | ↓99.6% | 10 0.4% | ↓60% | 4 0.1% |
| metaads/2606meta | 2014 100% | ↓0.8% | 1998 99.2% | ↓96.1% | 77 3.8% | ↓31.2% | 53 2.6% |
| meta/2603-meta | 1220 100% | ↓0.2% | 1217 99.8% | ↓99.5% | 6 0.5% | ↓33.3% | 4 0.3% |
| facebook/120248811827730391 | 1005 100% | ↓0.6% | 999 99.4% | ↓93.2% | 68 6.8% | ↓70.6% | 20 2% |
| metaads/glasscoatingb1g1 | 777 100% | ↓1.5% | 765 98.5% | ↓86.5% | 103 13.3% | ↓57.3% | 44 5.7% |
| metaads/2606 | 732 100% | ↓86.6% | 98 13.4% | ↓53.1% | 46 6.3% | ↓80.4% | 9 1.2% |
| metaads/glasscoating/loveb1g2f | 677 100% | ↓1.3% | 668 98.7% | ↓94% | 40 5.9% | ↓37.5% | 25 3.7% |
| metaads/atomic-coating | 561 100% | ↓0.2% | 560 99.8% | ↓97.1% | 16 2.9% | ↓31.3% | 11 2% |
| metaads/aurora_coating | 559 100% | ↓0% | 559 100% | ↓99.6% | 2 0.4% | ↓100% | 0 0% |
445 100% | ↓34.2% | 293 65.8% | ↓93.5% | 19 4.3% | ↓57.9% | 8 1.8% | |
396 100% | ↓55.3% | 177 44.7% | ↓80.8% | 34 8.6% | ↓58.8% | 14 3.5% | |
| metaads/0629_36 | 285 100% | ↓0.4% | 284 99.6% | ↓94.4% | 16 5.6% | ↓75% | 4 1.4% |
| metaads/extreme-iron-remover | 268 100% | ↓0% | 268 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 201 100% | ↓2% | 197 98% | ↓98.5% | 3 1.5% | ↓33.3% | 2 1% |
| facebook/120243306120740009 | 172 100% | ↓1.2% | 170 98.8% | ↓95.9% | 7 4.1% | ↓71.4% | 2 1.2% |
| facebook/120244296437020009 | 156 100% | ↓0% | 156 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 149 100% | ↓0% | 149 100% | ↓97.3% | 4 2.7% | ↓75% | 1 0.7% |
| youtube/sag_organic | 118 100% | ↓0% | 118 100% | ↓95.8% | 5 4.2% | ↓80% | 1 0.8% |
| facebook/120244102626120009 | 95 100% | ↓0% | 95 100% | ↓96.8% | 3 3.2% | ↓-33.3% | 4 4.2% |
| google/sag_organic | 58 100% | ↓1.7% | 57 98.3% | ↓91.2% | 5 8.6% | ↓40% | 3 5.2% |
| shareable_link_linktree/glass-coating-H888 | 56 100% | ↓1.8% | 55 98.2% | ↓92.7% | 4 7.1% | ↓0% | 4 7.1% |
| meta/Mid-post-glasscleaner | 55 100% | ↓0% | 55 100% | ↓100% | 0 0% | – | 1 1.8% |
| shareable_link/f9c421 | 54 100% | ↓79.6% | 11 20.4% | ↓72.7% | 3 5.6% | ↓100% | 0 0% |
| metaads/aurora-coating-b1g10 | 54 100% | ↓0% | 54 100% | ↓100% | 0 0% | – | 1 1.9% |
| metaads/car-wash-55 | 53 100% | ↓47.2% | 28 52.8% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 40 100% | ↓0% | 40 100% | ↓95% | 2 5% | ↓50% | 1 2.5% |
| facebook/120248799401500391 | 39 100% | ↓2.6% | 38 97.4% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/618ready 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: glass-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-atomic-colored-glaze | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 洗車精2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 新包裝-apgo鍍膜專用洗車精補充包 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 1 100% | ↓100% | 0 0% | – | 0 0% |