漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 2441 100% | ↓51.1% | 1194 48.9% | ↓88.9% | 132 5.4% | ↓50% | 66 2.7% |
| metaads/apgo-superwash-618 | 1946 100% | ↓1.4% | 1919 98.6% | ↓94.6% | 104 5.3% | ↓26.9% | 76 3.9% |
| meta/mid-carwash | 1710 100% | ↓0.1% | 1708 99.9% | ↓99.7% | 5 0.3% | ↓100% | 0 0% |
| metaads/2606meta | 1111 100% | ↓1% | 1100 99% | ↓96% | 44 4% | ↓43.2% | 25 2.3% |
| meta/2603-meta | 688 100% | ↓0.1% | 687 99.9% | ↓99.9% | 1 0.1% | ↓0% | 1 0.1% |
| metaads/glasscoating/loveb1g2f | 602 100% | ↓1.2% | 595 98.8% | ↓93.9% | 36 6% | ↓41.7% | 21 3.5% |
| facebook/120248811827730391 | 505 100% | ↓1% | 500 99% | ↓95.4% | 23 4.6% | ↓69.6% | 7 1.4% |
| metaads/0629_35 | 439 100% | ↓0.2% | 438 99.8% | ↓95% | 22 5% | ↓95.5% | 1 0.2% |
| metaads/2606 | 384 100% | ↓91.7% | 32 8.3% | ↓65.6% | 11 2.9% | ↓72.7% | 3 0.8% |
| metaads/glasscoatingb1g1 | 363 100% | ↓0.8% | 360 99.2% | ↓90.3% | 35 9.6% | ↓51.4% | 17 4.7% |
| metaads/atomic-coating | 311 100% | ↓0.3% | 310 99.7% | ↓98.1% | 6 1.9% | ↓33.3% | 4 1.3% |
| metaads/aurora_coating | 250 100% | ↓0% | 250 100% | ↓99.6% | 1 0.4% | ↓100% | 0 0% |
208 100% | ↓13% | 181 87% | ↓96.7% | 6 2.9% | ↓33.3% | 4 1.9% | |
190 100% | ↓57.4% | 81 42.6% | ↓85.2% | 12 6.3% | ↓50% | 6 3.2% | |
| facebook/120243306120740009 | 138 100% | ↓0.7% | 137 99.3% | ↓96.4% | 5 3.6% | ↓60% | 2 1.4% |
| facebook/120243212908450009 | 136 100% | ↓0% | 136 100% | ↓97.8% | 3 2.2% | ↓66.7% | 1 0.7% |
| facebook/120244296437020009 | 101 100% | ↓0% | 101 100% | ↓99% | 1 1% | ↓100% | 0 0% |
| facebook/120243130496530009 | 95 100% | ↓2.1% | 93 97.9% | ↓98.9% | 1 1.1% | ↓0% | 1 1.1% |
| youtube/sag_organic | 93 100% | ↓0% | 93 100% | ↓94.6% | 5 5.4% | ↓80% | 1 1.1% |
| metaads/0629_36 | 58 100% | ↓0% | 58 100% | ↓96.6% | 2 3.4% | ↓100% | 0 0% |
| facebook/120244102626120009 | 50 100% | ↓0% | 50 100% | ↓96% | 2 4% | ↓50% | 1 2% |
| google/sag_organic | 42 100% | ↓2.4% | 41 97.6% | ↓87.8% | 5 11.9% | ↓40% | 3 7.1% |
| metaads/car-wash-55 | 40 100% | ↓45% | 22 55% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 36 100% | ↓0% | 36 100% | ↓100% | 0 0% | – | 1 2.8% |
| shareable_link/18e1d8 | 27 100% | ↓70.4% | 8 29.6% | ↓75% | 2 7.4% | ↓0% | 2 7.4% |
| metaads/aurora-coating-b1g10 | 27 100% | ↓0% | 27 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 27 100% | ↓3.7% | 26 96.3% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 24 100% | ↓0% | 24 100% | ↓91.7% | 2 8.3% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 21 100% | ↓4.8% | 20 95.2% | ↓95% | 1 4.8% | ↓-100% | 2 9.5% |
| metaads/aurora-coating12 | 17 100% | ↓41.2% | 10 58.8% | ↓90% | 1 5.9% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/aurora-coating12 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 618aurora-coating12set | 7 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |