漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 5412 100% | ↓50.6% | 2676 49.4% | ↓88.2% | 317 5.9% | ↓53.6% | 147 2.7% |
| metaads/0629_35 | 4680 100% | ↓0.7% | 4646 99.3% | ↓94.9% | 239 5.1% | ↓79.5% | 49 1% |
| metaads/apgo-superwash-618 | 3883 100% | ↓1.2% | 3835 98.8% | ↓94.4% | 213 5.5% | ↓28.2% | 153 3.9% |
| meta/mid-carwash | 2886 100% | ↓0.1% | 2882 99.9% | ↓99.6% | 11 0.4% | ↓54.5% | 5 0.2% |
| metaads/2606meta | 2119 100% | ↓0.8% | 2102 99.2% | ↓96.1% | 81 3.8% | ↓33.3% | 54 2.5% |
| meta/2603-meta | 1284 100% | ↓0.2% | 1281 99.8% | ↓99.5% | 6 0.5% | ↓33.3% | 4 0.3% |
| facebook/120248811827730391 | 1111 100% | ↓0.8% | 1102 99.2% | ↓93.4% | 73 6.6% | ↓71.2% | 21 1.9% |
| metaads/glasscoatingb1g1 | 824 100% | ↓1.8% | 809 98.2% | ↓87.1% | 104 12.6% | ↓54.8% | 47 5.7% |
| metaads/2606 | 766 100% | ↓85.9% | 108 14.1% | ↓50.9% | 53 6.9% | ↓79.2% | 11 1.4% |
| metaads/glasscoating/loveb1g2f | 695 100% | ↓1.4% | 685 98.6% | ↓94% | 41 5.9% | ↓39% | 25 3.6% |
| metaads/aurora_coating | 619 100% | ↓0% | 619 100% | ↓99.7% | 2 0.3% | ↓100% | 0 0% |
| metaads/atomic-coating | 586 100% | ↓0.2% | 585 99.8% | ↓97.3% | 16 2.7% | ↓31.3% | 11 1.9% |
504 100% | ↓36.1% | 322 63.9% | ↓92.5% | 24 4.8% | ↓58.3% | 10 2% | |
436 100% | ↓54.6% | 198 45.4% | ↓80.3% | 39 8.9% | ↓51.3% | 19 4.4% | |
| metaads/0629_36 | 352 100% | ↓0.3% | 351 99.7% | ↓94% | 21 6% | ↓76.2% | 5 1.4% |
| metaads/extreme-iron-remover | 286 100% | ↓0% | 286 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 221 100% | ↓1.8% | 217 98.2% | ↓98.6% | 3 1.4% | ↓33.3% | 2 0.9% |
| facebook/120243306120740009 | 181 100% | ↓1.1% | 179 98.9% | ↓95.5% | 8 4.4% | ↓62.5% | 3 1.7% |
| facebook/120244296437020009 | 170 100% | ↓0% | 170 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 150 100% | ↓0% | 150 100% | ↓97.3% | 4 2.7% | ↓75% | 1 0.7% |
| youtube/sag_organic | 120 100% | ↓0% | 120 100% | ↓95.8% | 5 4.2% | ↓80% | 1 0.8% |
| facebook/120244102626120009 | 104 100% | ↓0% | 104 100% | ↓96.2% | 4 3.8% | ↓0% | 4 3.8% |
| shareable_link/f9c421 | 72 100% | ↓77.8% | 16 22.2% | ↓81.3% | 3 4.2% | ↓100% | 0 0% |
| google/sag_organic | 61 100% | ↓1.6% | 60 98.4% | ↓90% | 6 9.8% | ↓50% | 3 4.9% |
| shareable_link_linktree/glass-coating-H888 | 60 100% | ↓1.7% | 59 98.3% | ↓91.5% | 5 8.3% | ↓20% | 4 6.7% |
| metaads/aurora-coating-b1g10 | 58 100% | ↓0% | 58 100% | ↓100% | 0 0% | – | 1 1.7% |
| metaads/car-wash-55 | 57 100% | ↓45.6% | 31 54.4% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 55 100% | ↓0% | 55 100% | ↓100% | 0 0% | – | 1 1.8% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 46 100% | ↓2.2% | 45 97.8% | ↓95.6% | 2 4.3% | ↓50% | 1 2.2% |
| facebook/120248799401500391 | 42 100% | ↓2.4% | 41 97.6% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link_linktree/allproduct-H888 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: aurora-coating | 5 100% | ↓40% | 3 60% | ↓33.3% | 2 40% |
| 商品: glass-coating | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: apgo-pressure-foam-sprayer | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: water-stain-removeer | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| 商品: extreme-iron-remover | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% |
| 商品: apgo-superwash | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: apgo-atomic-colored-glaze | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: water-spot-remover-2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: ti-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-wheel-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-prefect-glass-restorer | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: 洗車精2l | 1 100% | ↓100% | 0 0% | – | 0 0% |